The marketing team at Teesside University International Business School possesses a wide range of expertise both in traditional marketing including strategic marketing, branding, marketing communication, sustainability marketing, campaign planning, consumer behaviour, tourism, event and destination marketing. Our team also has vast expertise in digital marketing including artificial intelligence, digital optimisation and analytics, social media marketing, content marketing, virtual reality marketing, influencer marketing, search engine optimisation, and consumer behaviour in the digital sphere.
Teesside University International Business School's Marketing and Consumer Intelligence research group is a research community comprised of experts in quantitative, qualitative, and mixed methods research who undertake R&D into consumption, markets and cultural phenomena.
The marketing team can provide value-added expertise through the following consultancy services:
We design and deliver a number of bespoke and structured digital programmes to meet the needs of different businesses and sectors.
Our bespoke, corporate executive programmes offer an agile, informed approach to business continuity and CPD across your organisation. Our programmes are designed to reflect our own core ethos of entrepreneurial thinking, enterprise and co-creation, and importantly are intended to encourage structured discovery and participation-based study amongst your current and future leaders.
From short, succinct courses that hit a specific digital skills button, to accredited programmes counting towards a nationally recognised qualification, our academic team will work with you through a structured 3-stage process of diagnostic and discovery, delivery and implementation, and evaluation and embedding within your organisation.
Download EXEC+ brochureWe provide a range of industry-led "off the shelf" CPD programmes to meet the needs of different organisations, supporting them at different stages of their digitisation journey. This includes short courses and masterclasses in the following fields:
The Help to Grow: Management course supports senior managers of small and medium-sized enterprises to boost business performance, productivity, resilience and long-term growth.
Help to Grow: ManagementThe Business School develops confident, enterprising and proactive students and graduates. We value commitment and engagement from the business community to ensure we are developing and equipping our students with the right skills, knowledge and behaviours to enter the workplace. In turn, businesses can benefit from collaborating with the Business School through the following business employability schemes: