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Teesside University International Business School

Marketing and Consumer Research

Marketing and Consumer Research

The marketing team at Teesside University International Business School possesses a wide range of expertise both in traditional marketing including strategic marketing, branding, marketing communication, sustainability marketing, campaign planning, consumer behaviour, tourism, event and destination marketing. Our team also has vast expertise in digital marketing including artificial intelligence, digital optimisation and analytics, social media marketing, content marketing, virtual reality marketing, influencer marketing, search engine optimisation, and consumer behaviour in the digital sphere.


Research and Innovation

Teesside University International Business School's Marketing and Consumer Intelligence research group is a research community comprised of experts in quantitative, qualitative, and mixed methods research who undertake R&D into consumption, markets and cultural phenomena.


Consultancy

The marketing team can provide value-added expertise through the following consultancy services:


Executive Education

Corporate Executive Programmes

We design and deliver a number of bespoke and structured digital programmes to meet the needs of different businesses and sectors.

Dedicated Corporate Executive Programmes

Our bespoke, corporate executive programmes offer an agile, informed approach to business continuity and CPD across your organisation. Our programmes are designed to reflect our own core ethos of entrepreneurial thinking, enterprise and co-creation, and importantly are intended to encourage structured discovery and participation-based study amongst your current and future leaders.

From short, succinct courses that hit a specific digital skills button, to accredited programmes counting towards a nationally recognised qualification, our academic team will work with you through a structured 3-stage process of diagnostic and discovery, delivery and implementation, and evaluation and embedding within your organisation.

Download EXEC+ brochure

Continuing Professional Development

We provide a range of industry-led "off the shelf" CPD programmes to meet the needs of different organisations, supporting them at different stages of their digitisation journey. This includes short courses and masterclasses in the following fields:

  • Digital Marketing
  • Consumer research design
  • Consumer wellbeing
  • Consumer engagement
  • Non-profit marketing
  • Sales management
  • Sustainability marketing
  • Tourism, event and destination marketing
  • Marketing scale development
  • Social media marketing
  • Marketing theory
  • Strategic marketing planning
  • Brand evangelism and ambassador
  • Digital marketing agility
  • Digital campaign planning
  • Digital analytics and metrics

Work with our students

The Business School develops confident, enterprising and proactive students and graduates. We value commitment and engagement from the business community to ensure we are developing and equipping our students with the right skills, knowledge and behaviours to enter the workplace. In turn, businesses can benefit from collaborating with the Business School through the following business employability schemes:

Teesside University International Business School year placements

We are committed to enabling students achieve their aspirations and secure their dream role upon graduation. Offering a year long placement helps employers find the perfect candidate and helps students decide where their knowledge, skills and experience will be of most benefit in the workplace


Meet the expert

Dr Sohel Ahmed

Dr Sohel Ahmed

Digital marketing

Dr Wee Thiam

Dr Wee Thiam

Digital marketing, cyber consumer decision making

Dr Min Bhandari

Dr Min Bhandari

Lecturer in Digital Marketing

Dr Jayne Rodgers

Dr Jayne Rodgers

Senior Lecturer in Digital Marketing and Digital Business

Femi Waters-Ajisafe

Femi Waters-Ajisafe

Principal Lecturer (Marketing & Recruitment)

Zoulika Lamamra

Zoulika Lamamra

Senior Lecturer in Marketing & Public Relations

Simon Clayton

Simon Clayton

Lecturer in Marketing

Dr Millicent Ohanagorom

Dr Millicent Ohanagorom

Lecturer in Marketing


Case studies