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Ida’s design is ideal for Mandale

06 May 2015 @TeessideUni


Norwegian design student Ida Andersen is making her mark in Teesside by creating the new logo for property development firm the Mandale Group.

Ida, from Bergen in Norway, was among students completing Teesside University’s BA (Hons) Graphic Design who were set the brief to create a new logo for the Mandale Group, based in Stockton.

And now the design created by Ida has been chosen by the Mandale Group for use as its new logo on all branding, including letterhead paper, compliment slips, business cards, employee uniforms and the company website.

Ida, 22, said: 'I was studying graphic design in Bergen and wanted to continue my education in England. I had heard that Teesside was a really good University. Once I saw the facilities and studios and spoke to the lecturers I knew it was where I wanted to complete my degree.

'We were given the brief in our course to create a logo for the Mandale Group, a property development company involved in the construction of residential and commercial properties. I wanted to create a modern look, so I used a building block design to rework the company’s original logo.

'It was good to be able to look at the brief differently from just completing a project as part of my coursework, as it was for a real client so had to be very specific to meet the criteria of what they required.

'I was really shocked when I was told my design had been chosen by Mandale. This was the first time I had worked with a real client and it was a brilliant experience.”='

Ida added: 'Once I've graduated I'm hoping to find work in this country as I really want to spend time working abroad before I eventually return to Norway. I'm really interested in branding, which is the area of graphic design I'd like to work in. It's also why this opportunity to design a new logo for Mandale has been so good.'

Kathy McDonald, Mandale administration manager, said: 'We were delighted with Ida's designs as we wanted a fresh look for our company with a logo which retained some elements of the original design. Ida managed this perfectly. The designs submitted by the students were excellent and well thought out, but Ida's stood out from the crowd.'

Marcus Diamond, Senior Lecturer in Graphic Design, said: 'The course continues to foster, develop and establish relationships and opportunities with international and local industries through work experience, studio visits, visiting lecturers, portfolio advice or in this case, a live project. Working on a live project enables students to be judged within a professional external context and also provides excellent experience as they prepare for industry.'

He added: 'The Mandale Group was a great client, very clear in their brief but also flexible in the process. They gave good feedback on all of the student proposals.'

School of Arts & Media factfile Teesside is the only University in the Tees Valley offering art and design courses – everything from traditional pathways to new and innovative programmes in indie games, fashion and textiles.

All courses are based on the town centre campus where there has recently been £250m investment and international art gallery mima is now part of the University.

Graduates have gone on to top positions in companies such as Aston Martin, Philips, F1, Dreamworks and Marvel Comics. Contemporary partners include Dance City and Hyper Island.