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Students showcase digital skills to work with businesses

27 June 2021

 

Businesses have been working with Teesside University students to provide digital work experience during the pandemic.

Over the past year, people have had to adapt to new ways of working with increasing focus to moving online and using digital technology.

Students studying PR, media and communications in the University’s School of Computing, Engineering & Digital Technologies, had to shift their focus as part of a live project.

Glass Digital is a company which has been supporting student work on digital projects. And, where traditionally, the students would meet clients on campus and work face-to-face, the pandemic meant that work moved online with students spending time working on projects remotely.

Rachel Dodd, Senior Lecturer in Digital Journalism, said “The students gained valuable insight into current practice and how businesses have needed to evolve too over the past year. It has taken the live client brief to a new level, as the world has shifted so much in the past 12 months.

“Working on live projects has given the students experience and insight into the process of how companies are having to evolve in real-time.

“The companies we have worked with have benefitted through access to creative minds, while helping our students to see how businesses are needing to rapidly adapt during the current circumstances.”

It has taken the live client brief to a new level

Rachel Dodd, Senior Lecturer in Digital Journalism

Jennifer Macdonald, digital marketing manager, Glass Digital, said: “Working alongside Teesside University has been extremely rewarding as we have watched the students build their digital marketing knowledge over the course of the module. They presented some great responses to the live brief that we set. It has been great to see how enthusiastic and talented the students, and next generation of marketers, in our region are.

“The partnership has not only presented the students with first-hand industry knowledge, but it has also allowed them to see how the digital marketing landscape is evolving in light of the pandemic and the new consumer behaviours formed as a result.

“Over the past year, businesses have been forced to update processes to enable remote working and research shows that this will be become the norm post Covid-19. We gave the students an insight into the future workplace and therefore, they know what to expect when taking their chosen career path, whatever it may be.”


 
 
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