Renaissance sets branding project for university students

Graphic Design students at Teesside University are getting first hand experience of the challenges awaiting them in their future working lives thanks to a collaboration with specialist curtain accessory manufacturers, Renaissance.

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Renaissance Marketing Manager Claire Braithwaite, with Teesside University's Peter Reid.

Renaissance Marketing Manager Claire Braithwaite, with Teesside University's Peter Reid.

The Yeadon-based firm set the third year students a project to look at their branding, suggest ways of differentiating between their three market sectors – contract, design and retail – and draw up proposals for using any new branding across packaging, point of sale, product catalogues and website.

For many of the students this is the final year of their degree and the work on the project will form part of their portfolios, helping to determine their final grade. The project is part of the Live Projects and Competitions Module.

Michael O’Malley, Senior Lecturer in Graphic Design and Illustration at Teesside University, said: 'Graphic Design students work on multiple project briefs for their Live Projects and Competitions module and, in some cases, continue to work on a particular project for their following university module which is Final Project.

'Live projects like this from Renaissance are invaluable as they give students a taste of what their working life could hold for them and a chance to put into action the skills they have developed through their time with us.'

The collaboration between Teesside University and Renaissance came about via the company’s Marketing Manager, Claire Braithwaite. A past Design and Marketing student of Teesside University herself, Claire has worked with her former Product Design lecturer, Peter Reid, on live projects on a number of occasions since graduating.

She said: 'I know from first hand experience as a student how valuable live projects are in terms of teaching you about the demands of the outside world, what is required of you and encouraging accountability for your work.

'This is the first time Renaissance has collaborated with a university in this way. We are keen not only to work with and support young people in developing their skills but also to receive a fresh perspective on our branding.

'We are confident that the students will have plenty of new innovative ideas to help shape the way we move forward in future.'

16 January 2018