Teesside University students take on Greggs Marketing Challenge

Marketing students at Teesside University are turning their attention to pasties and cakes in a hotly contested regional competition.

The Teesside team are competing against students from Newcastle, Northumbria and Sunderland in the Greggs Marketing Challenge and must convince a panel of industry experts that they have what it takes to promote the company’s vision.

Each team is tasked with doing a presentation on how the Greggs brand remains relevant across key consumer life stages, with a day of work experience at the Greggs head office in Newcastle on offer to the winners.

The Greggs marketing challenge will be held in Newcastle on February 24 and judges for the competition include Roger Whiteside, Greggs CEO, Malcolm Coplans, the company's commercial director and Graeme Nash, head of customer and marketing at Greggs.

Matt Anderson, 23, who is studying MSc Marketing Management, said: 'This is a fantastic project to be involved with and allows us to examine how a large company such as Greggs applies its marketing strategies. We are able to use the skills and knowledge acquired on the course and align them to a real life scenario.'

Graeme Nash added: 'Over the three years we have been running the Marketing Challenge we have been hugely impressed by the calibre of work and enthusiasm that the students have brought to their projects, and I’m looking forward to seeing the innovative ideas they come up with this year.

'As a company we recognise the skills, passion and professionalism that graduates bring to their jobs.

'We have a number of graduates working with us currently and our dedicated programme provides them with opportunities to work across the firm, supported by senior leaders, and develop a range of experience that will stand them in good stead to progress throughout their careers.'

---