21 January 2022
7.30AM - 9.15AM
Online - see details below
The first Business Exchange of 2022 welcomes guest speaker Helena Langdon, as we once again return to networking over breakfast.
As interim Head of Online Content at the RSPB charity and former Head of Digital and Communities at Innocent, Helena sheds an entertaining light on Innocent’s approach to social media and customer service, illustrating how a willingness to communicate openly and naturally with the people who buy their stuff has proved invaluable to Innocent’s digital success.
Leading Innocent’s digital and customer service team, Helena did everything from writing tweets on the train on her way into work, to writing and producing campaigns across digital, outdoor and on TV, to dealing with serious (and ridiculous) customer service issues, and pretty much everything else in between.
She also takes the credit for creating the #DogsAtPollingStations hashtag on Twitter – so she’s pretty sure her career is all downhill from here.
Helena's talents have also extended onto the comedy circuit, as a writer for The Now Show (Radio 4) and Newsjack (Radio 4), which were recognised as a Funny Women finalist (2019) and BBC New Comedian of the Year finalist (2019).