If you are a graduate aiming for a career in public relations, this is the course for you.
The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.
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We produce graduates who are confident multimedia public relations professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the communications field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills who are able take responsibility for their own future learning and development.
If you have limited journalistic experience, this module provides an intensive setting for you to create key content, plan and target your audience across digital platforms. You explore different media values, agenda-setting, using social media and digital space. You look at how to gather, communicate and disseminate information in dynamic ways through your own media practice.
You engage with the key contemporary issues and debates within public relations and corporate communications. You interrogate the points of convergence and divergence between theory and practice. And you explore how developments in digital media have impacted on the public relations industry.
You consider narrative and how best to communicate with audiences from an experimental and creative angle. You investigate new forms and uses of media and interactive technologies to engage readers as participants and active readers of a digital narrative.
You bridge the gap between postgraduate work and the professional world by developing key employability skills such as sector-specific CVs and interview techniques. You also build contacts with journalism, public relations and digital media practitioners to help enhance your career opportunities.
You engage with key contemporary issues and debates in a converged multimedia news and communications landscape. You develop a systematic and critical understanding of the transition and convergence of the media industry, journalistic and public relations practice, with emphasis on digital innovation. You explore how market forces, media ownership, journalistic and communications practice, audience and technology can impact on producing and disseminating journalism, public relations and communication.
You undertake independent research and produce an extended essay under the guidance of a nominated supervisor. You can pursue an aspect of either public relations, journalism or the media communications industries that you find particularly interesting and want to develop a more specialised understanding of it.
Building on your existing grasp of public relations and corporate communications practice, you build a theoretical foundation for a campaign that you design to meet specific, measurable, actionable, realistic and time-based criteria. You work with a client to produce a public relations campaign. You also produce an extended critical essay which examines a key issue of professional practice raised in the creative process.
Modules offered may vary.
Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.
Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context.
You deliver a formal presentation or seminar paper on an area of interest, and write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project. You prepare for your Final Project by keeping an online reflective journal, helping to articulate your learning and develop your understanding of research methods.
For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.
A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.
You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. You should normally have a good honours degree (at least a 2.2) in a subject related to the field of study.
For additional information please see the entry requirements in our admissions section
International applicants can find out what qualifications they need by visiting Your Country