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Thomas Hoyle

Thomas is looking forward to starting his final year when he can work in Teesside Marketing Clinic.

Thomas Hoyle

BA (Hons) Marketing

To be able to put on your CV that you worked on a marketing plan with an actual business is an opportunity that other universities I know of don’t offer.

Why Teesside University?

The main reason I picked Teesside was because out of my local universities I felt like the facilities are more modern here. I also found that the course is more digitally-focused which is what I was looking for.

In the end, coming to the open day really sold it to me.

Best thing about Teesside?

Definitely engagement with the lecturers. You have quite a close relationship with them as they provide a lot of hands-on support and feedback. This has really helped us to get the best possible marks.

We’re quite a small group which means you are with the same people a lot of the time. We get to know each other really well and find out who we work well with.

Best thing about your course?

It has to be the diversity and the option to tailor the course to our interests. I did a Digital Marketing module where we could chose an industry we were interested in for our assessment – I picked gaming. It was great because it gave me knowledge I can use in the future when I look for jobs.

I’m also looking forward to my third year when I can work in Teesside Marketing Clinic. We get to work with real businesses on a project and I think that's something that makes Teesside University's marketing course really stand out. To be able to put on your CV that you worked on a marketing plan with an actual business is an opportunity that other universities I know of don’t offer.

What opportunities have you got involved in?

We’re always being told about different opportunities and chances to get involved in external activities. I took part in the Greggs Marketing Challenge, which is a regional competition against other universities. We had to develop and present a digital marketing strategy aimed at attracting a younger audience for Greggs. We came up with a whole new digital campaign based on their humorous brand identity rather than designing for a specific product. Our idea included a locker system and a digital strategy on how we could reposition the brand in certain areas with video content and similar assets. Things like this look great on my CV.