Applied Immersive Technology (Creative Industries) MA

You are introduced to the fundamental concepts and approaches utilised in the development of AR solutions, from exploring existing development tools and environments to design considerations and deployment platforms.

This deep dive into the research, development and production of an immersive reality product, asks you to build on existing knowledge and experience to create interactive immersive content, in the form of a professional quality immersive reality product.

You explore how users interact with immersive experiences through user experience design, interface design and emergent technology. You look at spatial consideration in immersive design, best practice considerations, personal and virtual spaces and how this relates to interactive narrative structures and development.

You explore the use of immersive development tools in entertainment, play and games, investigating concepts of play and narrative driven design to develop a small prototype project. You look at engagement and participation in the commercial leisure sector and investigate intrinsic and extrinsic motivation in immersive interactive experiences. By investigating existing established examples in the field, you develop your own narrative project in immersive space and propose a prototype experience designed for a defined commercial entertainment audience.

You undertake a major, in-depth, individual study in an aspect of your course. Your project is drawn from appropriate commercial, industrial, artistic, or research-based problem areas and involves research and investigation in relevant aspects of a specific area of study followed by the production of a major deliverable portfolio of relevant practice-based materials from the area of applied immersive technology. You also produce a written report that contextualises and critically evaluates your final outputs.

You investigate immersive technology tools, including virtual reality VR, AR and mixed reality (MR), to develop creative immersive productions. These could include games development, 360 video production, app development, creative animation, and immersive media. You learn how to take a specification, identify and apply the necessary tools to deliver an immersive reality product to a client. You focus on the production pipeline, planning, role identification and allocation, and the development of a creative artifact with a defined audience and timeline.

You undertake a multidisciplinary group project where you apply your individual area of expertise to the platform of Virtual Reality (VR) or Augmented Reality (AR). You focus on integrating and applying existing skills from multiple disciplines and applying them in a VR context. You research and develop a VR, AR or immersive experience. You research, analyse, and evaluate a broad range of VR and AR systems, as well as learning how to synthesise and reflect on your own contribution for immersive systems within your discipline.
Your assessment is 100% ICA, with a group project including product demonstration and actual immersive experience, an individual portfolio and individual written report.