Course overview
Study at Teesside University International Business School
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Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.
If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.
The applied element allows you to develop practice-based solutions to real-world problems. You take on a consultancy role, working on projects or internships, identifying opportunities and ideas, before going on to present strategic solutions to the client. You develop personal and professional knowledge, skills and behaviours through a process of self-reflection on your practice.
Top reasons to study this course:
- Financial awards: study this course and you may be eligible for a range of funding and scholarships.
- Real-world experience: our postgraduate students run Teesside Marketing Clinic, offering consultancy services to businesses in the Tees Valley.
- Industry input: we work with brands including Coca-Cola, Apple, Virgin Money, Volvo and Microsoft. This gives you experience of working with global organisations, and the opportunity to hear from industry experts through guest lectures.
- Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad. The University’s enterprise team also helps you develop your entrepreneurial skills.
- United Nations' PRME initiative: we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.
Course details
The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.
Course structure
Core modules
Advanced practice develops you experience and allows you to gain real-world practical experience to enhance your employability and learning. You receive preparatory sessions so you can apply for internships which normally include research or project-based, opportunities, employer-led, work based opportunities. Work based internships with external organisations based offsite. You explore advanced practice opportunities to enhance your skill set and meet aspirations, related to your course. You are assessed through a reflective assessment equivalent to 3,000 words marked on a pass/fail basis. This module does not count towards the overall classification of the degree.
You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.
Global Business Environment: Management and the Economy
You focus on the international business environment, the processes and its impact on international business organisations, the globalisation process and global economy. You explore the external business environment, institutions, markets, industries and organisations. You also analyse and research the external factors affecting the business environment, including micro- and macroeconomic analysis.
Managing in a Challenging Environment
You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.
Marketing Analytics in Practice
You gain the analytics skills and knowledge required by every marketer to inform and justify their decisions. This module enables you to measure, manage and analyse marketing performance and provides you with a solid understanding of how to use marketing analytics to predict outcomes for future marketing and business decisions.
Postgraduate Business Research Methods
This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.
Strategic Marketing in Practice
You gain the skills and knowledge required to develop strategic marketing plans underpinned by a project-based consultancy programme in strategic marketing. The module provides relevant theory and concepts of planning and control, finance, marketing planning and the consultancy process. You take a brief from a client, formulate a structured and systematic marketing research plan and produce a strategic marketing report in response to the client's needs.
Become more self-reflective and develop self-leadership skills to guide your future career. You develop a creative and entrepreneurial approach to leadership, with a focus on global sustainability – essential to navigating the challenges of a fast-paced 21st century organisation.
Modules offered may vary.
How you learn
You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.
Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.
How you are assessed
Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.
Entry requirements
The normal entry requirement is one of the following:
- an honours degree (at least a 2:2)
- a post-experience or professional qualification
- equivalent qualifications (including international qualifications)
Applicants without these formal qualifications but with significant work experience are encouraged to apply.
For general information please see our overview of entry requirements
International applicants can find out what qualifications they need by visiting Your Country
Employability
Career opportunities
You graduate with the knowledge, experience and confidence to succeed in a management role on a global scale. You acquire a unique mix of skills to work in roles including global strategic management, leadership and management, managing people, operations, and finance, or you could even strike out in business on your own. By specialising in marketing you could also secure roles in strategic marketing management.
Information for international applicants
Qualifications
International applicants - find out what qualifications you need by selecting your country below.
Select your country:
Useful information
Visit our international pages for useful information for non-UK students and applicants.
