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Postgraduate study
Multimedia Public Relations

Multimedia Public Relations MA

The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.


Course overview

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During this course you work as public relations professionals with industry partners on real-life briefs and in work-based placements. You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop your academic skills and writing. This course is primarily taught in Teesside's purpose built digital working-environments, developing your skills in building meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work, which translates globally.

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Course details

We produce graduates who are confident multimedia public relations professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the communications field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills who are able take responsibility for their own future learning and development.

Course structure

Core modules

Digital Platforms and Production

You develop your digital communication capabilities by developing a website around a subject of your choice.
You develop digital content and journalism using a range of technologies, social media production and optimisation, user experience and design and creative innovation.
You are assessed by 100% ICA, digital project portfolio and a 1,000 word evaluation report.

Global Brands/Local Jewels

You investigate the brand driven world we live in today and the role of PR professionals in producing it. You cover the huge commercial corporations recognised across the planet by their symbols down to the ever increasing need to curate one’s personal brand and the various lenses we are seen through by friends, family, potential employers and collaborators. You gain an understanding of how their world is shaped through guided promotion and cohesive narrative.

You are assessed by 100% ICA - a critical analysis and portfolio.

Launchpad: Exit to Industry

Through a series of workshops, you produce a range of professional assets designed to support your career aspirations. Projects and analysis of work-related practice will enhance your career vision in the media, events and creative arts industries.

Master's Project: Multimedia Public Relations

You undertake a major, in-depth, individual study in an aspect of your course. Normally your project is drawn from commercial, industrial or research-based problem areas. Your project involves researching and investigating aspects of your area of study and then producing a major deliverable, which can be a purely research-led dissertation or a project, which involves the development and production of a media campaign and associated report.

Your assessment is 100% ICA.

Public Relations and Promotional Culture

This module is organised around three central themes of industry, text and audiences. Industry considers how promotional and digital communication industries work for a range of consumer, economic and political contexts. Text focuses on discourse analysis, representation, ideology, bias and multimedia interactions with promotional culture. Audiences considers the intercommunications and blurring of lines between digital communication consumers and the socio-economic and cultural impacts of promotional culture.

Public Relations: Campaigns and Creativity

You explore communications innovation and enterprise interpreting an industry led or industry standard brief. Through an iterative process of creative professional practice and strategy formation, you develop sophisticated written and verbal skills to become confident communicators, prepared to face the challenges of fast-paced modern public relations work. You work with multimedia technologies and study how social media can be an erratic but powerful platform to reach large audiences.

You are assessed by 100% ICA, pitch and campaign portfolio.

Researching Communications

You explore contemporary developments and research methods within the media industries and the impact developments might be expected to have on institutions, artefacts and audiences. You research a specific area or development within digital communication or journalism - this may be technical, economic, cultural, sociological, or based on a combination of factors - and predict future trends and directions. You develop research methods, skills and knowledge and expertise together to formulate an independent research problematic.
You are assessed through 100% ICA consisting of either a 5,000 portfolio/presentation or an essay of negotiated equivalence.


Advanced practice (2 year full-time MA only)


The internship options are:

Vocational: spend one semester working full-time in industry or on placement in the University. We have close links with a range of national and international companies who could offer you the chance to develop your knowledge and professional skills in the workplace through an internship. Although we cannot guarantee internships, we will provide you with practical support and advice on how to find and secure your own internship position. A vocational internship is a great way to gain work experience and give your CV a competitive edge.

Research: develop your research and academic skills by undertaking a research internship within the University. Experience working as part of a research team in an academic setting. Ideal for those who are interested in a career in research or academia.


Modules offered may vary.


How you learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory.

You write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client or undertake a self-conceived piece of independent research and produce an extended essay under the guidance of a nominated supervisor.


Entry requirements

You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. Normally a first degree (2.2 minimum), relevant experience or equivalent qualifications.

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country



Career opportunities

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Graduates have gone on to forge successful careers in public relations, social media optimisation and events management for a range of local and national companies.


Information for international applicants


International applicants - find out what qualifications you need by selecting your country below.

Select your country:

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser



2024/25 entry

Fee for UK applicants
£7,365 a year

£4,770 a year with advanced practice

More details about our fees

Fee for international applicants
£17,000 a year

£10,000 a year with advanced practice

More details about our fees for international applicants

  • Length: September enrolment: 1 year (20 months with Advanced Practice). January enrolment: 16 months (2 years with Advanced Practice).
  • Start date: September or January
  • Semester dates

Apply now (full-time)



2024/25 entry

Fee for UK applicants
£820 for each 20 credits

More details about our fees

  • Length: September enrolment: 2 years. January enrolment: 28 months.
  • Start date: September or January
  • Semester dates

Apply now (part-time)

Apply now (part-time)


Choose Teesside

  • Student and graduate profiles

    Hannah Cheetham

    Hannah CheethamMA Multimedia Public Relations

    Hannah's time at Teesside has led to a career at DTW Advertising & Marketing

    Meet Hannah

    Neil Fatkin

    Neil FatkinMA Journalism

    Neil's time at Teesside has led to his first job in journalism

    Meet Neil

    Leanne Johnson Arnison

    Leanne  Johnson ArnisonMA Journalism

    Journalism graduate Leanne Johnson Arnison successfully completed her course and now presents Sky Sports Boxing.

    Meet Leanne


Get in touch

UK students


Telephone: 01642 738801

Online chat (general enquiries)

International students


Telephone: +44 (0) 1642 738900

More international contacts

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