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Alumni

Former Teesside students team up to launch exclusive hair extensions studio

10 November 2014

 

Two Teesside graduates have used what they learned at University to launch an exclusive hair extensions studio.

Victoria Cartwright is rekindling ambitions of starting her own company after completing a Business Management degree.

She launched Lox of Love 18 months ago, offering a mobile hair extension service to clients across the North East.

But after winning a deal to become an official stockist of award-winning brand Halo Hair she has taken the leap to open her first premises and take on a member of staff.

Tamsin Edwards, also a Teesside University Business Management graduate, has joined Lox of Love as retail and marketing associate.

Victoria is a mum-of-three and had been a hair stylist for 10 years before taking time out to study - and as part of her course she compiled a business plan for a hair extensions company.

'There are a million and one mobile hair extension firms out there and there's also a whole heap of horror stories,' said Victoria.

'You speak to any female who has extensions and most, if not all, will have had extensions that they’re not happy with.

'Having worn hair extensions for a lot of years, I thought I can do a better job than the bulk of what I'd seen.

'One of my biggest selling points is that I'm a fully-qualified hairdresser. Hair extensions can look hideous if not done properly, and there are a lot of hair extension technicians who'll go on a one-day course and start off straight away with no experience.

'We focus on quality - I think that's why word has spread so quickly about the business. I have built up a client base from all over the North East, but Aycliffe is on my doorstep and perfectly located.'

Victoria had to apply to Yorkshire-based Halo Hair, which stocks across the world including the US and Australia, to become an official stockist. A Halo is an innovative hair piece that can be applied in minutes to add length and/or volume to most hair styles.

Victoria added: 'They looked at our customer feedback and gallery of before-and-after pictures and decided they were happy for our brand to represent theirs.'


 
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