Business and Marketing BA (Hons)

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that's part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.

This is a 30-credit module.

You learn about consumer behaviour, gaining an understanding of why they think, feel and behave the way they do and what this means for marketing products, services, ideas and experiences. Explore how marketers identify and exploit sources of influence that inform the decisions made by individuals and groups. Build on the theoretical insights you gain from these perspectives to critically evaluate consumer culture. This includes the role of brands in consumers' lives, uses and consequences of communications campaigns, the formation of late-modern personalities and marketplace communities.

This is a 30-credit module.

Gain a deeper understanding of the main principles of marketing and their impact on a dynamic and competitive environment. You explore the marketing environment and its effect on organisations and their marketing decisions.

This is a 30-credit module.

Technology in the workplace is changing at a fast pace, with organisations striving to utilise technology to develop efficient business models. You are introduced to emerging technologies and shifting attitudes in the workplace, examining how these new technologies are impacting business and identifying opportunities for the future.

This is a 30-credit module.

Apply your learning directly to a real enterprise. You work in small groups with a local business on a live consultancy brief. You identify the problem, conduct research to come up with a solution and present this to the business. This gives you to the opportunity to explore an enterprise, and the ideas associated with organisational behaviour and managerial approaches to business development in a real-world context.

This is a 30-credit module.

Enhance your understanding of marketing concepts and tools and how they are used in the management of campaigns. You develop your own marketing plan and strategy for a chosen target audience. Analysing the social, cultural, technological, economic and political trends of your marketing environment, you consider the threats and opportunities facing your strategy.

This is a 30-credit module.

Create content and manage social media accounts, experimenting with different types of content and analysing the results in real-time. You develop your understanding of how to create high-performing content in a world where social media is used for client engagement and product promotion.

This is a 30-credit module.

Examine the importance of lifelong learning and self-development, exploring your interests and potential careers through online short courses. You develop yourself in preparation for your future career including your personal branding and online presence.

This is a 30-credit module.

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking.

You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Many employers view a placement as a year-long interview, therefore placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process. Benefits include:

· improved job prospects
· enhanced employment skills and improved career progression opportunities
· a higher starting salary than your full-time counterparts
· a better degree classification
· a richer CV
· a year's salary before completing your degree
· experience of workplace culture
· the opportunity to design and base your final-year project within a working environment.

If you are unable to secure a work placement with an employer, then you simply continue on a course without the work placement.

Digital marketing is an essential skill that enhances employability. Successful digital marketing relies on great content. Learn how to develop appealing and persuasive content for promotional digital marketing campaigns, from short-form video to graphic social media posts. Explore different digital techniques, gaining transferable skills suited to a variety of sectors. Focus on target audiences, behavioural marketing, audience profiles, current trends, channels, graphic design, video production, scheduling, testing and measuring.

This is a 30-credit module.

You produce an original practical and/or research project, carrying out in-depth research, develop solutions, produce deliverables and/or make recommendations for a live organisation. You are encouraged to be an active learner and decision-maker as you improve your marketing efficiency and effectiveness.

This is a 30-credit module.

Design and create a research proposal which addresses a contemporary marketing issue. Develop your understanding of methodology, ethical conduct, research design and market research. You address challenges frequently faced by students, including linking theory and research literature to practice, using contemporary business examples, framing correct research questions and objectives, and identifying and comprehending appropriate research methods and data analysis techniques.

This is a 30-credit module.

Unpack the UN's Sustainable Development Goals and explore the utopian and dystopian possibilities of the goals being met or unmet. You develop your understanding of the global impact of these goals while considering global challenges and possible solutions.

This is a 30-credit module.