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Undergraduate study
business and marketing degree, marketing and business degree, business with marketing degree

Business and Marketing BA (Hons)

If you want to transform your thinking, develop your marketing, enterprise and leadership skills, and learn how to adapt to change, then this business and marketing degree is for you.

 

N2N5 BA/BwMkt

Course routes:

 

Clearing 2024

Apply now for 2024 entry. Call us on 01642 738400

Teaching Excellence Framework (TEF) 2023 logo awarded as Overall, Student Experience and Student Outcomes gold rating

Course overview

Accredited Foundation year Work placement

Study at Teesside University International Business School

See what it’s like to study at our modern, enterprising and dynamic business school

This wide-ranging programme provides a solid grounding in all areas of business and management, coupled with specialist marketing content including digital marketing, consumer behaviour, communications and marketing planning.

You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it.

Whether you want to strike out in business on your own, or work with international companies, start-ups or not-for-profit organisations, this course gives you the ability and expertise to accelerate your career.

Through our connections with industry, we ensure that you are familiar with the latest trends and impact of digital and AI on business and society.

Top five reasons to study business and marketing with us:

  1. Financial awards: study this course and you may be eligible for £2,000 off your accommodation in the first year, or a £9,000 Professor Jane Turner scholarship.
  2. Real-world experience: our final-year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area.
  3. Work experience: we have a range of work experience opportunities including placements and internships with regional, national and global businesses. Current students undertake a marketing competition with the national food retailer Greggs PLC.
  4. International travel: get a global outlook through international study with our partners in Germany, Czech Republic, Spain, China, India, Singapore and UAE.
  5. Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.

Download pdf Order prospectus

 

Course details

Year 1 focuses on providing you with the necessary underpinning in terms of broad business marketing knowledge and skills. It introduces key business and management concepts.

Year 2 lets you explore your own interests and deepening your insights as well as having more responsibility for your own learning.

The final year explores more advanced topics within business and marketing and you develop your awareness of your own responsibility as a future leader of business marketing. Finally, you have the opportunity to put your knowledge into action by undertaking a self-managed independent project through the Dissertation module.

Course structure

Year 1 core modules

Business Enterprise

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that's part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.

This is a 30-credit module.

Consumer Culture

You learn about consumer behaviour, gaining an understanding of why they think, feel and behave the way they do and what this means for marketing products, services, ideas and experiences. Explore how marketers identify and exploit sources of influence that inform the decisions made by individuals and groups. Build on the theoretical insights you gain from these perspectives to critically evaluate consumer culture. This includes the role of brands in consumers' lives, uses and consequences of communications campaigns, the formation of late-modern personalities and marketplace communities.

This is a 30-credit module.

Marketing Insights

Gain a deeper understanding of the main principles of marketing and their impact on a dynamic and competitive environment. You explore the marketing environment and its effect on organisations and their marketing decisions.

This is a 30-credit module.

The Future of Work

Technology in the workplace is changing at a fast pace, with organisations striving to utilise technology to develop efficient business models. You are introduced to emerging technologies and shifting attitudes in the workplace, examining how these new technologies are impacting business and identifying opportunities for the future.

This is a 30-credit module.

 

Year 2 core modules

Consultancy in Practice

Apply your learning directly to a real enterprise. You work in small groups with a local business on a live consultancy brief. You identify the problem, conduct research to come up with a solution and present this to the business. This gives you to the opportunity to explore an enterprise, and the ideas associated with organisational behaviour and managerial approaches to business development in a real-world context.

This is a 30-credit module.

Marketing in Practice

Enhance your understanding of marketing concepts and tools and how they are used in the management of campaigns. You develop your own marketing plan and strategy for a chosen target audience. Analysing the social, cultural, technological, economic and political trends of your marketing environment, you consider the threats and opportunities facing your strategy.

This is a 30-credit module.

Social Media Management

Create content and manage social media accounts, experimenting with different types of content and analysing the results in real-time. You develop your understanding of how to create high-performing content in a world where social media is used for client engagement and product promotion.

This is a 30-credit module.

The Future of You

Examine the importance of lifelong learning and self-development, exploring your interests and potential careers through online short courses. You develop yourself in preparation for your future career including your personal branding and online presence.

This is a 30-credit module.

 

Optional work placement year

Work placement

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking.

You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Many employers view a placement as a year-long interview, therefore placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process. Benefits include:

· improved job prospects
· enhanced employment skills and improved career progression opportunities
· a higher starting salary than your full-time counterparts
· a better degree classification
· a richer CV
· a year's salary before completing your degree
· experience of workplace culture
· the opportunity to design and base your final-year project within a working environment.

If you are unable to secure a work placement with an employer, then you simply continue on a course without the work placement.

 

Final-year core modules

Digital Media and Content Marketing

Digital marketing is an essential skill that enhances employability. Successful digital marketing relies on great content. Learn how to develop appealing and persuasive content for promotional digital marketing campaigns, from short-form video to graphic social media posts. Explore different digital techniques, gaining transferable skills suited to a variety of sectors. Focus on target audiences, behavioural marketing, audience profiles, current trends, channels, graphic design, video production, scheduling, testing and measuring.

This is a 30-credit module.

Marketing Project

You produce an original practical and/or research project, carrying out in-depth research, develop solutions, produce deliverables and/or make recommendations for a live organisation. You are encouraged to be an active learner and decision-maker as you improve your marketing efficiency and effectiveness.

This is a 30-credit module.

Marketing Research

Design and create a research proposal which addresses a contemporary marketing issue. Develop your understanding of methodology, ethical conduct, research design and market research. You address challenges frequently faced by students, including linking theory and research literature to practice, using contemporary business examples, framing correct research questions and objectives, and identifying and comprehending appropriate research methods and data analysis techniques.

This is a 30-credit module.

Reimagining the Future of Business and Society

Unpack the UN's Sustainable Development Goals and explore the utopian and dystopian possibilities of the goals being met or unmet. You develop your understanding of the global impact of these goals while considering global challenges and possible solutions.

This is a 30-credit module.

 

Modules offered may vary.

 

How you learn

Modules are taught by lectures, seminars, practical workshops, work-based activities and group work. Teaching staff adopt a range of web-based technologies to deliver module content, assess, provide feedback and communicate with students.

How you are assessed

The programme is assessed via a variety of methods including assignments, examinations, group work, presentations and live practical projects.


Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

 

Entry requirements

Entry requirements

Call us on 01642 738400 about our entry requirements

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

 

Employability

Work placement year

Career opportunities

We provide an environment that allows you to develop the extra practical employability characteristics that make you more attractive to employers in the job market.

Our staff use their extensive business connections to provide many and varied opportunities to engage with potential employers through fairs, guest lecture sessions, live projects and site visits. In addition we offer a series of workshops and events in the first, second and third year that ensure all students are equipped with both degree level subject knowledge plus the practical skills that employers are looking for in new graduate recruits. We also offer extensive support for students to find and secure industry-year placements which have been shown to make have significant positive impact on a student’s career prospects on graduation.

Our award-winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all Teesside University alumni.

Through collaborative projects with our international partners, you gain the skills and confidence to succeed in the world of work on a global scale. You work with SMEs and large corporate organisations, developing practical business skills by formulating solutions to real-world challenges. We ensure that you acquire a unique mix of ability, knowledge and experience to secure the perfect role.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser

 
 

Professional accreditation

Chartered Management Institute (CMI)/The Chartered Institute of Marketing (CIM)

This degree is approved by The Chartered Institute of Marketing (CIM) for exemptions on CIM qualifications. In addition to graduating with a degree, you can gain industry-recognised qualifications at an accelerated pace. We have strong links with CIM and our teaching content has been developed alongside their learning outcomes to ensure that course content is aligned to industry requirements.

With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme. By adding this CMI qualification to your University qualification, you’re really on the road to success.

• You instantly become more employable when you receive a CMI professional qualification that is industry-recognised
• You will gain access to exclusive CMI networking events
• You will have the opportunity to attend lecturers from top level CMI industry-expert members
• CMI’s qualifications sit on the RQF framework and are recognised by the European Credit Framework
• CMI qualifications fast-track students into the next stage of training to become Chartered Managers
• During your students you will become a CMI Affiliate member, giving you a host of additional benefits to support your development and employability.

Other course routes

Foundation year

Study this course with a foundation year if you need additional preparation or if you don't have sufficient grades to join Year 1.

BA (Hons) Business and Marketing (with Foundation Year)

Work placement

Study this course with an optional work placement year, at no extra cost. Alongside this, you can gain valuable experience and engagement with the sector through our shorter work placements, internships and work experience opportunities.

Work placements

Full-time

Entry to 2024/25 academic year

Fee for UK applicants
£9,250 a year

More details about our fees

Fee for international applicants
£17,000 a year

More details about our fees for international applicants


What is included in your tuition fee?

  • Length: 3 years (or 4 with a work placement)
  • UCAS code: N2N5 BA/BwMkt
  • Start date: September
  • Semester dates
  • Typical offer: Call us on 01642 738400 about our entry requirements

Apply now (full-time)

Apply now

Please choose the relevant option below:

2024 entry

UK applicants

Complete this enquiry form only if you have already obtained your qualifications and achieved grades. If you do not have these at this time, we will be unable to progress your enquiry - please re-visit and complete the form after you have received your results.

Apply now (UK applicant)

International applicants

Our undergraduate courses are available through Clearing to international applicants. Please only complete this application form if you have already obtained your qualifications and achieved your grades. You must upload all requested documents including a copy of your passport, academic qualifications and English language qualification, and copies of any sponsor letters or maintenance documents to meet the requirements. If you have previously applied through UCAS for 2024-25 entry, please include your UCAS personal ID number in the course details box.

Apply now (International applicant)

2025 entry

Apply online (full-time) through UCAS

 

Part-time

  • Not available part-time
 

Choose Teesside

  • On video

    Joel Goodhall, M&C Saatchi

    Teesside University, BA (Hons) Business Management and Marketing graduate Joel, now works for M&C Saatchi in London.

     
  • Student and graduate profiles

    Owain Brennan

    Owain BrennanBA (Hons) Business with Marketing

    I enjoy the Marketing Planning Application that allows you to be creative with your marketing plans and present them to the Gregg's senior leadership team.

    Meet Owain

    Kirsty-Louise Pierce

    Kirsty-Louise PierceBA (Hons) Business with Marketing

    The services are great and convenient with lots of study areas and private rooms on offer.

    Meet Kirsty-Louise

     
  • News
     
 
 
 

Study at Teesside University International Business School

See what it’s like to study at our modern, enterprising and dynamic business school

 

Get in touch

International students

Email: internationalenquiries@tees.ac.uk

Telephone: +44 (0) 1642 738900


More international contacts

 
 
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