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Simpson Group Simpson Group

Consultancy and research

Simpson Group

Teesside University is helping high-end, point-of-sale printing company Simpson Group to keep high-street store signage up to date. It is supporting the company to bring together information about signage and in-store advertising for a range of well-known brands and retailers.

A three-way relationship between Simpson Group, a Teesside University academic and a graduate developed a web-based store profiling system. This enables the company to develop and maintain customer relationships with the many major brands and retailers it works with.

Teesside University graduate Srikanth Kataram has been working on the project through a knowledge exchange internship (KEI). Simpson’s store profiling system holds the requirements for each individual store. With technology changing, Srikanth has developed a new system to help bridge those innovations.

This project is part-financed by the European Regional Development Fund (ERDF), managed by the Department for Communities and Local Government, securing £300m investment.

The project will make a major contribution to the ambition of the ERDF Competitive Programme 2007-13 and by increasing the numbers and survival of business start ups in the region and increasing business productivity.

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