eLamb Ltd
Training and development
eLamb is an e-learning company set up by Mark Wilson in 2007. Mark previously worked in financial software followed by providing mentoring, sales training and business support in the hair and beauty sector, Mark combined the two to establish eLamb. It develops bespoke e-learning courses and online assessments, and a host of client requirements through its online learning management system.
Challenge
eLamb was established and growing and Mark was ready to consider scaling-up but not entirely clear whether that meant focusing on a particular sector, developing new products or growing his team. So seeing a video of a colleague based in the same business centre enthusiastically recommending DigitalCity’s SCALE programme came at just the right time.
Solution
Mark focused on the hospitality sector where there was high staff turnover, a continual need for training and development and with heavy compliance responsibilities. He took on a freelance developer full time, the business began to spread its client base into the construction, automotive, retail, and health care sectors. However, with hospitality accounting for 50% of eLamb’s clients and 15% of their business, Mark faced the dilemma of whether or not to focus simply on that sector. They were growing, but Mark wanted to look at how they could really scale up and the best way to do that. The solution was to explore Teesside University’s SCALE programme.
Impact
The SCALE programme offered sharing opportunities and this was one of the principal benefits to Mark. He also gained practical tips too, such as the benefits of using Google AdWords as part of a leads generation strategy, which has already seen turnover increase by 25%. Having attended six workshops, presentations and networking events, the biggest benefit has been the clarity of vision for the future of his business that SCALE helped him form.
