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Business

eLamb LtdeLamb Ltd

Training and development

eLamb Ltd

eLamb is an e-learning company set up by Mark Wilson in 2007. Mark previously worked in financial software followed by providing mentoring, sales training and business support in the hair and beauty sector, Mark combined the two to establish eLamb. It develops bespoke e-learning courses and online assessments, and a host of client requirements through its online learning management system.

Challenge

eLamb was established and growing and Mark was ready to consider scaling-up but not entirely clear whether that meant focusing on a particular sector, developing new products or growing his team. So seeing a video of a colleague based in the same business centre enthusiastically recommending DigitalCity’s SCALE programme came at just the right time.

Solution

Mark focused on the hospitality sector where there was high staff turnover, a continual need for training and development and with heavy compliance responsibilities. He took on a freelance developer full time, the business began to spread its client base into the construction, automotive, retail, and health care sectors. However, with hospitality accounting for 50% of eLamb’s clients and 15% of their business, Mark faced the dilemma of whether or not to focus simply on that sector. They were growing, but Mark wanted to look at how they could really scale up and the best way to do that. The solution was to explore Teesside University’s SCALE programme.

Impact

The SCALE programme offered sharing opportunities and this was one of the principal benefits to Mark. He also gained practical tips too, such as the benefits of using Google AdWords as part of a leads generation strategy, which has already seen turnover increase by 25%. Having attended six workshops, presentations and networking events, the biggest benefit has been the clarity of vision for the future of his business that SCALE helped him form.


I definitely feel a lot more decisive and a lot clearer about where we are going, that we should focus on product development, including our offthe-shelf courses, and then in about a year’s time take on two or three sales people.

Joining the programme allowed me to work on the business, but it’s not only for business owners. It works just as well for project managers and sales directors, helping you focus on your processes and learning about what works for other people.

Mark Wilson, eLamb Managing Director

Life can be lonely as a single owner manager but, at the same time, you know that you can’t do everything on your own; at some point, you will have to let go. Mark very quickly became actively engaged, gained the confidence and validation he was looking for and found hearing the experience of others especially useful.

David Dixon, DigitalCity


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